Avoiding the Consistency Trap

Slight changes to the design of an advertisement can increase favorability and choice.

Mastering the Perception of Price

How a product's price is displayed can change how much customers are willing to spend.

Understanding Secrets of Product Differentiation

Products are deemed more valuable when they have features that consumer don't understand.

Don’t Give Customers a Reason to Wait

Some promotional periods can encourage customers to procrastinate, decreasing sales.

The Role Your Brand Needs to Play

Automation and simplicity can make consumers uncomfortable, decreasing sales.

Timing is Everything on Your Website

Slowing your website at the right moments can increase value and the perception of quality.

The Hidden Power of Surveys

Certain survey questions can increase customer loyalty and future spend.