Understanding the Color in Compromise

Display product features in different colors can guide purchasing behavior.

Adversity in Successful Brand Stories

Appealing to a consumer's identity can improve brand preferences and product sales.

How Fonts Improve Product Evaluation

Font selection can meaningful improve product evaluation and consumer relationships.

Changing Consumer Behavior with Upgrades

The availability of upgrades can change consumer behavior with existing products.

How Consumer Behavior is Influenced by the Time

What do consumers want? Similarity in the morning. Variety in the afternoon.

Retention is More than Happy Customers

The impact of convincing customers that the effort to switch is just not worth it.

The Importance of Promoting Your Gifts

Promoting products as gifts increases spending, cross-buying and purchase frequency.

How Companies with Coupons Lose Customers

Prompting customers for coupons can increase shopping cart abandonment.