Understanding the Color in Compromise
Display product features in different colors can guide purchasing behavior.
Adversity in Successful Brand Stories
Appealing to a consumer's identity can improve brand preferences and product sales.
How Fonts Improve Product Evaluation
Font selection can meaningful improve product evaluation and consumer relationships.
Changing Consumer Behavior with Upgrades
The availability of upgrades can change consumer behavior with existing products.
How Consumer Behavior is Influenced by the Time
What do consumers want? Similarity in the morning. Variety in the afternoon.
Retention is More than Happy Customers
The impact of convincing customers that the effort to switch is just not worth it.
The Importance of Promoting Your Gifts
Promoting products as gifts increases spending, cross-buying and purchase frequency.
How Companies with Coupons Lose Customers
Prompting customers for coupons can increase shopping cart abandonment.