Understanding the Color in Compromise

The careful application of color has enormous potential…


Changing Consumer Behavior with Upgrades

Marketers are often trying to sell new products to their…


How Consumer Behavior is Influenced by the Time

Everyone enjoys a bit of variety in their life, but…


The Importance of Promoting Your Gifts

With gift-giving, the buyer of the product is not…


How Companies with Coupons Lose Customers

While companies spend an extraordinary amount of time…


Understanding Secrets of Product Differentiation

Fennel. Mistletoe. Why are these ingredients in someone's…


The Role Your Brand Needs to Play

When customers feel a low sense of control in solving a…


Timing is Everything on Your Website

The relentless pursuit of automation and efficiency may be…