Adversity in Successful Brand Stories

Marketers craft elaborate stories focusing on the origins…


How Fonts Improve Product Evaluation

Marketers increasingly struggle with how to build a…


Avoiding the Consistency Trap

When optimizing advertising campaigns, marketers often…


Mastering the Perception of Price

All marketers realize the importance of price in generating…


Don’t Give Customers a Reason to Wait

Conventional wisdom suggests that giving customers more…


The Hidden Power of Surveys

This research is about surveying customers. But the…