Focused research and actionable solutions delivered in short, 10-minute lessons.

Because you have better things to do than read research journals and white papers.

This different-by-design series helps you stand on the shoulders of giants. Each week, we highlight published, peer-reviewed research destined to take your business higher and faster. You'll learn precisely how to put these advanced insights to work for your own organization.

Who is behind this project?

Proof is a passion project led in Silicon Valley by Neil Hoyne. Independent from this effort, Neil is also the Chief Analytics Evangelist and Global Head of Customer Analytics for Google, as well as a Senior Fellow at the Wharton School of the University of Pennsylvania. He can be reached by e-mail or through LinkedIn.

Who is behind this project?

Proof is a passion project led in Silicon Valley by Neil Hoyne. Independent from this effort, Neil is also the Chief Analytics Evangelist and Global Head of Customer Analytics for Google, as well as a Senior Fellow at the Wharton School of the University of Pennsylvania. He can be reached by e-mail or through LinkedIn.